02 Jul 2019

7 Benefits of Email Marketing That You Should Know

7 Benefits of Email Marketing That You Should Know

Well, digital marketing now includes many different sub channels and techniques, which continuously evolve and change. But email marketing remains a simple, measurable cost-effective and technically straightforward way to reach your customers. And therefore, it is a very important channel.

Top 7 Email Marketing Active Benefits:

  1. Direct Communicate with Your Audience:
    Email marketing is directly communicating a commercial or informational message to a group of people using email. And it’s meant to build trust and to contact potential customers with new products or offers. 

You for personal details, like your email address, it usually uses this information to create email marketing lists that are used to send out promotional messages, according to what they know about a person or what they have done on site already – like, for example, a person could have viewed a page or selected a product. 

  • Get Leads From Email Marketing:
    Now let’s imagine a website requires that you enter your email address in order to view a new music video. A few days later, you are sent an email from the company offering you a discount on purchasing the new album from the artist whose video you viewed. This is an example of email marketing. Over time, top digital marketing institutes in Delhi, ncr can build up a detailed picture of their customers and all the people who are favorable to their brand and tailor their advertising accordingly.


  • Cost Effective: 

#4 key reasons why email marketing can be effective: 

  • First of all, it is cost-effective. It is very low cost to reach your audience, unlike direct mail when envelope and stamp is required for every recipient. 
  • Second, it is targeted and customizable. So when you use email, it is very easy to send different offers to different demographics. 
  • Third, it is measurable. That means it allows you to understand what messages and offers are working well for your company, and then you can target subsequent marketing campaigns appropriately. 
  • And fourth, it is actually the customer’s preference. Research shows that consumers prefer to receive their promotional and transactional messages via email, rather than text, phone, or direct mail.  


  1. Builds Trust and Reputation for A Brand:
    Some key considerations to keep in mind when using email marketing. That means we need to ensure we are targeting the right person who gave us his permission to send him newsletters with a relevant message. So for example, if I signed up to a clothing company’s regular newsletter and I started receiving news about men’s new clothes, that wouldn’t be very relevant to me. So by sending out relevant messages to the right person, it helps build trust and reputation with a brand. 

    We also need to consider when to use email marketing. It can be used as a stand-alone campaign to convey a message or to pull customers to your website or portal. Email can also be used as one channel with an integrated campaign supporting wider online and offline campaigns. By integrated campaign, we mean the use of many different digital marketing channels.


  1. Customized Engagement:
    That is not just mass communications, but it allows customized engagement. And by this, we mean that you receive relevant emails that are personalized to you and are relevant to you. In order to be able to create relevant messages, you need to use data analytics to be able to determine if your customer is male or female, how regularly they shop and what products they are interested in.


  1. Opens A Conversation With the Customers: 

It is also important to think about how frequently we are sending out emails to our customers. If a customer has signed up to receive a newsletter, he will probably be expecting to receive it on a regular basis. 

But what we don’t want to be doing is bombard our customers with lots of messages that probably aren’t very relevant to them. So if you do not have the content or data to deliver an email campaign that engages your customers and opens a conversation with them, then don’t do it.

  1. Easy Management:
    On the other hand, a well-planned and executed email marketing campaign includes a strong subject line, relevant content, of course, simple design, strong imagery, it is easy to read and it has a clear call to action so the customer knows where to go next.


For tiny companies, there are numerous advantages of email marketing. Mainly, it all boils down to email marketing being extremely cost-effective while still delivering outstanding outcomes. Without breaking your marketing budget in one fell swoop, you can develop your company, create a brand and set up yourself as an expert.

02 Jul 2019

7 Outstanding Benefits of Google Apps

7 Outstanding Benefits of Google Apps

Do you have a G-suite account? Well, Even, if you have one, no one makes Hotmail accounts to show themselves professionals. Instead, they go with simple [email protected] or [email protected] If you want to increase your business then having a G-suite account is a must. 

Before proceeding, don’t you want to know the benefits of Google apps. Well, they are numerous. In the current hard economic times, many businesses would seize any opportunity to save money and Google apps offer numerous advantages. The key benefits of Google apps are cost savings,storage, migration, reliability, security, spam protection, amazing customer support and many more. We will discuss each of these in the next section.

1. Cost Savings

The benefits of Google apps are numerous. In the current hard economic times, when most of the businesses wants to achieve their goals without spending much money. So, all of them will  seize any opportunity to save money and as a result, they will choose Google apps over any other. So, yeah! You can say that the key benefit of Google apps is cost savings. More than 5 million business are using several Google apps services such as Gmail, Docs, Drive and Calender.

When planning on Google apps migration, you will not require any additional hardware or software for your computer. So, don’t worry, you won’t have to spend more money on Google Apps. The applications are entirely web based and all that you need is reliable internet connection.

2. Storage

With Google apps migration, your employees can effectively handle their emails. Storage is a major benefit of Google email account-Gmail. On opening a Gmail account, each account gets 25GB storage space. You Can Also Store Animes from gogoanime in Your Google Drive.

Your employees can work very efficiently with high volumes of email without worrying that they are low on data. However, if you have consumed the given storage space then you can upgrade the storage space by spending less money then any other service.

3. Migration

When planning on Google apps migration, you will not require any additional hardware or software for your computer. The applications are entirely web based and all that you need is a reliable internet connection. 

The best thing about Google apps is the fact that they can be accessed on any internet enabled device. You can open your Gmail account for instance on your smartphone.

Even the less powerful phones can also be used to access your Gmail account provided they are internet enabled. So, don’t worry if you have low-end phone and start opting for Google apps. Moreover, this is the reason why so many new businesses are adopting Google apps migration.

4. Reliability

If the Google applications are not reliable after all, Google apps migration may not be necessary at all. According to the Google application developers, the applications will be available 99.9% of the time. Think yourself, how difficult it would be for businesses, if their email services are not operational or stops working. At that time, you can’t afford to lose your business. In that case, Google aps are the way to go for you. So, don’t worry about the downtime, not even at the time of Maintainence.

This is a great promise and it could only imply that you do not have to worry about system downtime. By the way, we are talking about Google, right now, they are leading player in the market because of the reliable service they provide to users.

Google applications are available anytime you need it. What a promise! Apparently, Google apps migration may be the way to go. 

5. Security

Security is one of the major priorities of the Google team. Any IT consulting expert will tell you that with Google apps, your information is always safe. Your information is held with a high level of confidentiality. With Google apps migration, you can rest assured that your private business information will not end up with the wrong users. 

All of the important information is stored online in the cloud,so, you won’t have to download and store the documents on your computer anymore. You do not have to worry, let the Google team uphold the confidentiality of your business information. Security is the major concern in many businesses. Google applications have passed the security test by far; this is the reason why Google apps migration has become so common.

6. Spam Protection

Spam and viruses are some of the risks that face web applications. However, Google apps have custom spam, inbound and outbound mail filtering tools to ensure that you will not be a victim of spam. These spam filtering tools are powered by postini

With Google apps such as Google Docs, sheets and other Google sites, sharing of information among employees becomes very simple indeed. All you have to do is give access to your colleague using their email id. Irrespective of their locations, workers can effectively share information and work together using these applications. If you have not yet tasted the goodness of Google applications, Google apps migration may be the way to go.

7. 24/7 Customer Support

With Google apps script development, most Google applications operations are well coordinated and automated. Google has become a brand and the only thing that matters to them is their reputation in the market. Moreover, Google understand that time is of essence for you and you can’t afford to lose your valuable time. 

Google offers a customer support system via online email or phone and a promise to solve your problem within 24 hours. In addition to this, if you experience any problems with your Google apps, you do not have to worry at all. The customer support team is always available for you.

Do you know the difference between free Google Apps account Vs G Suite account? If yes, that’s great and if not, here is a quick 8 minute video to understand all stuff: 


Hey, so do you want a tip from me? Do you want to use Gsuite at negligible cost? If yes, here is good news for you. Just go on fiverr and check out services “where you could get expired account at absolutely no cost?”. They will do work for you. Cheers (Y) 

Author Bio

Hi! I am Sahil Dua working from last 2 years in the Digital Marketing field. I have done my graduation. I love to connect with the personalities who are working in the same field I am. I Have Written on Many Topics Like Gogoanime And Many More